CEO and Founder Craslyn Benjamin established the brand Benlar Foods in 2015, following a successful test project to supply scotch bonnet peppers to manufacturers in Jamaica.
The company’s vision is to grow a solid food and beverage brand by providing nutritious, healthy, and convenient foods to customers wherever they are. The Benlar brand is now a rising star in the Prepared Foods and Agro Processing sector offering Ready-To-Cook and Ready-To-Eat food products to consumers. The business seeks to model and invest in the development of the Agribusiness and Agro Processing sector through product innovation and exporting of “Brand Jamaica” products.
With a determination to take the concept of ‘we grow, we package, you eat’ to build a global brand, The Team at C Benjamin Group commitment is focused on producing and selling high quality prepared food products for the domestic and international markets. The company is a combination of innovative, high quality, efficient food technology and production and is committed to the improvement of great taste and excellent quality and nutritional value. As such, the company is one with a two-fold mission:
-
To produce high quality, nutritional, and flavourful prepared foods for consumption in both the Local and International markets
-
To lead the food and beverage sector in delivering superior specialty food products and services with a passion for customer driven innovation while promoting a business culture which supports the idea that success is built on customer satisfaction
Clarence Benjamin Group see’s doing business as a force for good:
As a socially driven company with a certified B-Corp Business Model, to remedy the issues of inconsistent supplies and poor-quality produce at the lower end of the supply chain, our business seeks to innovate and expand its offerings higher up the value chain through the application of best practice mechanisms and meeting first world food safety industry standards. Our specialty sauce and seasoning offerings are 100% authentic Jamaican and is produced in a production facility with ISO 14001 Food Certification.
The brand also offers premium specialty frozen products that are precooked to customers in the restaurant and hospitality industry. Through our BRC Food Certification we can validate our commitment to the safety, quality, legality, and integrity of our products. This certification allows our business to facilitate drop shipment to customers worldwide.
Whilst the business is for profit, we are a socially responsible company with a vision to revolutionize the global agribusiness sector through strategic partnership with companies in the local and international trade space.
The triple bottom line impact is as follows::
-
People - Enabling customers, agricultural producers, and allied industries a specific platform through which they can satisfy their intended goals.
-
Planet - Assist agricultural producers and interest industries who have a specific goal that will enhance those they desire to serve
-
Profit- forming alliances with native Caribbean and other international producers and industries to foster growth and expansion while providing for capacity building with alliance partners.
Services:
The business offerings currently cater to individual customers, retailers, restaurants, hotels, processors, and exporters.
-
Our core activities include:
• Operations and Production- Agricultural farming,
• Agro-Processing and Strategic Outsourcing
• Logistics - Export, overseas shipping, and domestic delivery
• Other services include packaging, sorting, private labels, and other distinct tasks
